Nestoria attended the conference of Search Engine Strategies in London this week. Many experts in Search Engine Optimization, Search Engine Marketing and Analytics, mostly from the US and the UK, had a number of discussions, and generally had fun for a few days.
We were lucky to attend a few brilliant presentations and panels. It is hard to pick the most interesting session but our vote probably goes to the ‘SEO – Where to Next?’. Chris Sherman (Search Engine Land), Brett Tabke (WebmasterWorld), Jill Whalen (High Rankings), Rand Fishkin (SEOMoz) and Kevin Ryan (Motivity Marketing) all were there moderated by Mike Grehan (Acronym Media) where there. By the way, I did not know that the term ‘black hat’ was coined by Mike a while ago. The pragmatism of Chris, Brett and Jill was a contrast to the funny cynical comments by Kevin, and the optimism by Rand.
We did our homework: did we learn to optimise video?
There were also a number of sessions, arguably too many, about optimising video and images. Admittedly, video is growing very strongly in use; Comscore just reported that over 84% of U.K. internet users viewed a video online in December 2008.
This video is our summary of the SES conference. Did we do a good job applying some of the learning about Digital Content Search Engine Optimization?
The video ends with a cheeky promotion of our property search engine by commuting times and our comparison site of house price trends by location, Nestoholic. I apologize beforehand for my frequent “erm’s” and numerous tics. You may also find a transcription of the nestoria video.
