Nestoria UK Blog

For those that haven’t seen it, this week’s edition of The Economist has an article about vertical search. Though the article focuses mainly on the health care vertical in the US, it does a good job of summing up the advantages (and challenges) of vertical search for the layman. One quote in particular stands out:

In short, relevance is king, says Monique Levy of Jupiter which suggests that a vertical search-engine that successfully pairs a broad target market with a complicated topic can do well

We couldn’t agree more, which is exactly why we spend so much time working on relevancy. We’ve developed our own algorithm, called Nestoria Rank, which we use to show the best results for a user’s search for a home to buy or rent. We occasionally document our work on Nestoria Rank here on the blog. We’ll post another update about some of the new tweaks we’re currently working on in a few weeks.

It’s very encouraging to see someone else recognizing the importance of relevancy.

On a related note, long time Nestoria Blog readers may recall our first ever post in June of last year: “Vertical Search, What’s That?“