When we started Nestoria last year we knew we could provide UK property searchers with a compelling way to find homes. We’ve worked hard and our continual focus on metrics and testing makes us confident that with each day we’re able to improve the quality of the property search experience. We know we still have a long way to go (please let us know how we could improve), but it’s very rewarding for us to see that other people appreciate the work we’ve been doing.
Recently
the BBC began showing Nestoria as a “recommended site” whenever someone searches on the BBC for a property related query. Here’s a screenshot:
Big thanks to the BBC editorial staff for this vote of confidence.
We’re only in position 3, but the reason we’re so pleased with this recognition is that the
requirements for becoming a recommended site are strict. The first of the many requirement is “The overall quality of the website must
match or exceed expectation.” This validates all the work we’ve done on
Nestoria Rank and all the other small and often invisible, but very important pieces of creating a compelling property search engine.
Our one comment to the team over at BBC for improvement: deep linking. When someone searches for “
houses for sale in Nottingham” why not offer them a link directly to the Nestoria “
Houses for Sale in Nottingham” page, rather than directing them to the Nestoria homepage? We want people to find the information they need as quickly and easily as possible. As such, we’ve intentionally designed our URL structure so that it is as easy as possible for anyone to link directly to relevant search results of properties. And of course it’s
all fully documented. Please BBC, help your users by sending them to exactly the information they’re looking for.
Do you agree with the BBC that Nestoria provides a first class property search experience? If so, why not get your own version of
Nestoria for your website?
