Nestoria UK Blog

Recently a friend pointed me to yet another social networking site. My initial reaction was the same as yours: who cares? But this site, Fridaycities actually seems a bit different – it’s good.

By focusing on creating compelling conversations, the gang over at Fridaycities seem to have succeeded where other sites have always let me down (there really are only so many times you can get excited by standard social network comment fare like “U ROCK!!!!!”). This site really seems to have its finger on the pulse of London.

From a usability standpoint Fridaycities have done some great things with tags, making them work in a way that feels intuitive rather than just some web2.0 checkbox they bolted on to the site to seem trendy. One great example is the integration Fridaycities launched with us, Nestoria, today.

Whenever someone tags a location (done simply by appending “place:” to the beginning of a tag) that tag can then be used to launch a search for property to buy or rent on Nestoria. Check it out this screen shot from my profile page:

and, once you click:

What we like most about this is that it’s a very non-intrusive. It’s just a cool little Easter egg, there if you want it, but not forced on you. It’s that exact mindset and approach to their product that made it seem natural to do something with the team at Fridaycities. It’s the same approach to product development that we take here at Nestoria, for example with the schools, pubs, hospitals, and all the other local data we offer on every result page: present a lot of information in a way that people can easily use it if they want, but don’t force it on them.

We hope you like it as much as we do. Join the conversation over at Fridaycities. Feel free to add me to your buddy list, I’m ‘EastEndEd‘. Feel free to let me know what you think about this partnership, or about Nestoria in general.

PS – to any webmasters or product managers or internet entrepreneurs out there interested in enhancing your site’s user experience by integrating Nestoria’s property search tools please check out our tools for webmasters.

PSS – To all you rapid Nestoria feature groupies, expect some cool tag magic from us soon. You know we’re not going to let Fridaycities be the only ones with the coolness.

PSSS – Nestoria fans U ROCK!! for reading this far.